Incentive Logic and CellTrust Announce partnership to use Secure SMS for HIPAA compliant Incentive Programs

Incentive Logic and CellTrust Announce partnership to use SecureSMS for HIPAA-compliant Incentive Programs

CellTrust SecureSMS™ Adds a Layer of Security to Confidential Health Related Text Messages

Scottsdale, Ariz. – September 30, 2008 – Incentive Logic, specializing in software, services, and rewards for online incentive programs, and CellTrust, a leading provider of secure messaging and mobile applications, today announced that they have partnered to add secure mobile services to Incentive Logic’s enterprise incentive platform. Incentive Logic can now provide mobile notification services, mobile marketing campaigns and Secure SMS services for its U.S. incentive programs. Additionally, CellTrust also has added Incentive Logic’s point program solutions to their capabilities.

“Incentive Logic selected CellTrust as a partner because of its commitment to security, speed and reliability,” said Roger Hackett, CEO of Incentive Logic, “CellTrust puts our incentive programs safely in your hands.” With CellTrust SecureSMS, people can participate in incentive programs from their mobile devices using end-to-end encryption, which is critical for sensitive programs. Examples include wellness programs that require HIPAA compliance or dealer and channel incentives that require verification of sales data.

CellTrust’s Secure Global Gateway allows businesses to exchange critical information with customers in a trusted environment on the mobile device. Setting itself apart from consumer-grade SMS, CellTrust’s SecureSMS provides end-to-end privacy via a highly encrypted, tamper-proof transfer process. The sender also has the ability to confirm when text messages are delivered or read. The solution also has no size limitations and includes remote wipe functionality where users can wipe the handset’s memory clean if it is lost or stolen.

According to Sean Moshir, CEO of CellTrust Corp., “Wellness programs that include confidential data can now be texted directly to users because CellTrust SecureSMS protects the information and complies with HIPAA. Mobile communications is a powerful tool to support customer relationship strategies. Adding incentive management tools and services helps extend our mobile marketing capabilities even further. CellTrust is excited about its relationship with Incentive Logic and how that will help customers.”

About Celltrust Corporation
CellTrust is a leading provider of mobile software for the secure and trusted exchange of information on mobile devices. CellTrust’s patent pending Secure SMS Gateway™ featuring Secure SMS and a suite of mobile applications provide advanced mobile messaging and marketing solutions to customers and resellers in the financial services, advertising, marketing, education, travel and hospitality, technology, and government sectors, among other global industries. For more information, visit www.celltrust.com.

©2008 CellTrust Corporation. All rights reserved. CellTrust, the CellTrust logo, and the CellTrust product names and logos are either registered trademarks or trademarks of CellTrust Corporation. In addition, other companies’ names and products mentioned in this document, if any, may be either registered trademarks or trademarks of their respective owners.