CellTrust SL2™ has proved to be a strategic asset
CellTrust recently spoke with Rich Whalen, Vice President Technology Strategy & Execution, Equity Services Inc., and learned CellTrust SL2 has proved to be a strategic asset for Registered Representative and Adviser recruitment, client retention and new client acquisition.
When we first decided a compliant texting solution was non-negotiable and had to be a part of our technology package, we were looking at the archive piece. We said, okay, that’s the backend, but what will the Rep and Adviser experience be like? And what about the front end?
We wanted to protect our Reps and Advisers in addition to our firm, and we wanted to give our clients a new channel to communicate through that would be easy to use. We knew we needed a compliant text solution for them – no excuses.
When we discovered CellTrust SL2, we really liked the ability to have a single phone rather than buying another device and having to manage them. We also didn’t want to be responsible for archiving everything on our Reps and Advisers’ personal phones. The other thing that was attractive was the ability to integrate an office landline into the compliant texting channel. SL2 solved two of our major concerns right away.
“Our technology package is an important part of our recruitment strategy at Equity Services. We wanted to protect our Reps and Advisers in addition to our firm and give our clients a new channel to communicate through that would be easy to use.”
Our Reps and Advisers tell us that, especially after office hours, the text channel helps them meet their clients wherever they are. For example, a client and an Adviser started a simple text exchange about financial strategies. During the conversation they discovered they were both watching the same basketball game! The conversation became a mix of the game and financial strategy. This further developed a strong bond between them. For our Reps and Advisers, anything they can do to strengthen their client bond drives ROI.
“For our Reps and Advisers, anything they can do to strengthen the bond with their clients drives ROI. CellTrust SL2 has proven to be a strategic asset for recruitment, client retention and new client acquisition.”
Having said this, they sometimes need to recharge. Some pretty cool features are available that set CellTrust SL2 apart from other options out there. One of these is the Out of Office feature. Almost always, when a client sends a text message, there is an expectation for a speedy response. Our Reps and Advisers needed a way to set boundaries and expectations with the technology and SL2 does this.
“Some pretty cool features are available that set CellTrust SL2 apart from other options out there.”
We did not want to “outlaw” texting or insist that texting with a client was done on a particular webbased system. Instead, we wanted to offer our Reps and Advisers a compliant mobile communication solution on their own phones that was easy to use as part of their technology package.
We have over 500 Registered Representatives and Advisers and are growing. We wanted to say that we are going to give you a way to communicate with your clients wherever they are and wherever they want to be – and you can absolutely use text with this technology. This is where SL2 becomes an advantage for us in the recruitment process.
Spend 15 minutes with one of our Solutions Engineers to explore how we can help you get CellTrust SL2 rapidly deployed on mobile devices across your organization.