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Common Short Code (CSC)
Mobile Short Codes
In order to send or receive messages between mobile phones and a software application, carriers use a special phone number called Short Code (typically a 5-6 digit number). Short Codes are available in two formats: Shared and Dedicated.
Shared Short Code
A Shared Short Code is a Short Code that you share with other businesses. Keywords separate one business from another in terms of program traffic. For example, if you are a pizza company, you may select the keyword "PIZZA." Messages sent from this pizza business would come from the Short Code 12345 and may or may not display the keyword "PIZZA" to the recipient. When a recipient replies to a message, he or she enters the specific keyword, so the message is properly routed to the intended company.
Companies can utilize multiple keywords to differentiate between marketing campaigns, business divisions, products, etc. Shared Short Codes are limited by the fact that specific keywords may no longer be available. For example, another company may already be using the keyword "PIZZA."
CellTrust offers Shared Short Codes for U.S. markets and Shared Long Codes for international markets. Shared Short Codes offer two major advantages: low cost and quick set up. Our Shared Short Codes have already been provisioned by carriers to provide a fast and simple way for you to get started.
Dedicated Short Code
A Dedicated Short Code functions exactly the same as a Shared Short Code except that it is assigned to you and only you. A Dedicated Short Code gives you the flexibility of unlimited keywords for your campaigns, plus your subscribers are able to reply back to you without having to add any keywords. At your option, you can apply for a vanity code, which is a code that's easily remembered, such as 454545. Using a vanity code is a very effective tool for mobile marketing campaigns.
CellTrust can assist you with provisioning a Dedicated Short Code for U.S. markets and/or a Dedicated Long Code for international markets. This process can take from 10-12 weeks in the U.S. Whether you choose a Shared or Dedicated Short Code depends on your business objectives and the best management of your marketing campaigns. For detailed information on Common Short Codes and their use, visit the CSCA web site.
Revenue Opportunities for Common Short Code
Subscription service for TV and radio polling, games, chat, dating, quizzes
Couponing, point of sale purchases, micropayments.
Contests, subscription services, reminders, group functions, incentives and promotions.
Drive purchases to targeted markets, create affinity groups and ongoing communications of new products using broadcast (TV, Radio), print (online, newspaper, magazine).