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Going Mobile?

When launching a mobile initiative the following steps should be considered:

Content preparation
Original content used in other media, such as web or print, usually must be modified to be delivered and displayed on a cell phone. If the content is in a text file, adapt it to the SMS format by using a maximum of 140-160 characters depending on the carrier. When pushing mobile traffic to a website, prepare a WAP application to display the web content appropriately on mobile devices. If you are planning to sell ringtones, images, wallpapers, or video, make the content compatible with the handset, as some support mp3 format, some midi format, etc. CellTrust will advise you throughout the process of preparing your content. For more information, please see Content Providers page.

Select the appropriate mobile applications and tools
A successful mobile initiative requires many tools. Communicating to the gateway, managing carrier compliance (such as opt-in and opt-out,) creating auto-response rules, or sending the appropriate data (such as a WAP link) all require specific mobile tools. CellTrust provides a comprehensive mobile offering of modules to address these needs with its SMS Gateway Suite. CellTrust RelationshipMobile provides mobile solutions ranging from SMS communication to comprehensive data communication supported by a secure (SMIM) platform.

CellTrust's products and applications can be OEM under your own brand, logo, and URL. Please visit SMS OEM Gateway to view an example.

Connect to the Gateway
Selecting an appropriate gateway is one of the most important decisions you will make regarding your mobile program. A suitable gateway can provide you with ready-to-use tools and modules that save you significant time and money while dramatically reducing your time-to-market. A reliable connection is central to the success of your business. Even with the most attractive content, you won't be able to reach your audience without one. See CellTrust SMS Gateway Suite, Why Celltrust? and CellTrust Secure & Redundant Gateway to see how CellTrust addresses connectivity.

Select the appropriate package and/or service
The beauty of mobile technology is its scalability and expandability as your business grows. Whether your mobile initiative requires a few messages a day or millions of messages each week, CellTrust provides a very flexible and affordable product packaging structure to meet the requirements of your project. Visit CellTrust Product Packages for more information. If you don't find something appropriate, let us know and we will build or find a solution for your unique business model.

Marketing, Sales, Marketing
Once the technology is in place, the real challenge begins as you expose your valuable brand and service to users. CellTrust provides consulting to help you with your concept, business model, pricing, and features to ensure the success of your mobile strategy. We think of you as a partner who shares revenue with us, not as a customer who buys something and leaves. We believe as long as we work together to create value and service for your audience, we will both be successful. Contact Us now to learn more about how our expert team can help you with the technology and other aspects of your mobile application and business.

For your convenience, we have provided a glossary of the most commonly used mobile terms