Mobile Marketing, Mobile Advertising

Leverage off line media to the next level





Mobile advertisement is rapidly being considered as one of the most effective advertising channels as it is highly interactive and gives marketers the opportunity to interact with audiences in a unique one to one environment – anytime, anywhere. Mobile consumers interact with mobile content while at home, traveling, in a meeting, or while waiting and are less likely to be distracted or involved with other tasks as opposed to television, radio, and the Internet where multitasking is so common.

New types of mobile advertising are emerging all the time. Some of the most successful include:

  • Mobile Pull: Ads are provided by businesses as a link or banner while users are browsing the Internet on their mobile phone.
  • Mobile Push: Ads are created for a specific target audience and pushed on a permission basis to the cell phone – often in exchange for free content or another promotional incentive.

Mobile advertising is well suited to leverage improved results from traditional channels such as print, radio and TV by providing a call-to-action to text back or respond via the cell phone. In addition to getting an immediate qualified lead, and establishing the mobile as a new customer relationship channel, the mobile channel provides a highly effective measurement opportunity with built-in response rate tracking, i.e. if you run a campaign with a particular billboard you can assign a specific mobile keyword to that media and track response rates via the mobile keyword.

CellTrust's SMS Gateway Suite provides advanced tools to create, benchmark and measure successful integrated mobile advertising campaigns capable of leveraging across the marketing mix both digital and traditional.